The Glidden paint brand is rolling out a new colorful world in INNOVENTIONS at Epcot, part of the Walt Disney World Resort. Glidden Paint has collaborated with Walt Disney Imagineers to create a highly interactive color experience called “Colortopia”.
Opening to park visitors in fall 2015, construction is currently underway to bring the Colortopia experience to life for children and adults of all ages. “Pairing the magic of the park experience with the magical role color plays in our lives is an exciting opportunity for the Glidden brand,” said Mark Lancia, senior brand manager, Glidden brand of PPG Architectural Coatings. “We’re excited to share the Colortopia experience with the park’s visitors from around the world.” Guests to the Colortopia exhibit will encounter unique interactions through fun and surprising hands-on activities. Park visitors will be able to extend the Colortopia exhibit experience throughout Epcot and to their own homes with a mobile application and website set to launch later this year. The Glidden brand is a line of PPG Architectural Coatings, a business of PPG Industries, the world’s leading coatings company. PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE
PPG Industries’ vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
About INNOVENTIONS at Epcot
INNOVENTIONS is located in the heart of Epcot at the Walt Disney World Resort in Orlando. Creativity and imagination abound as guests celebrate the inspiration and innovations that improve their lives and expand their horizons. Hands-on, interactive exhibits allow children and adults to be immersed into ideas that inform, entertain and inspire. For more information about INNOVENTIONS, visit www.innoventions.disney.com.
Taken from: PaintingProTimes.com, July 29th 2015