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| PDCA Goes to Hollywood! |
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 Phoenix, AZ, October 10, 2007.Dear friends and colleagues: As you may already know, this year’s PACE 2008 is in Los Angeles, the movie capital of the world, so what better time to introduce PDCA’s very own Hollywood Star and PDCA’s on-camera spokesman for painting and decorating contractors. Mike Connor, owner of Northern Painters, volunteered to appear on camera on behalf of PDCA. PDCA entered into an agreement with Designing Spaces (HGTV) to film a four (4) minute segment for the show on "How to Hire a Paint Contractor." PDCA's objective was very clear... to promote PDCA and PDCA Accreditation, painting is a craft and profession and not all painting and decorating contractors are equal (especially those that do not support PDCA through company membership). The segment was shot in Southern Florida, with the help of a local PDCA Contractor, Tom Waldo owner of Bell Painting. The shoot went exceptionally well and all PDCA members will be impressed with Mike, Tom's crew and the final content. Every PDCA member is encouraged to tune into the segment. The National airing of the program will be:
The program will run at least 18 more times on a local level, when the schedule becomes available PDCA will release that information. The program is a series of 30-minute news magazine style shows. The segment will showcase PDCA and its products and services and will be a featured segment on one of the half hour shows. The segment schematic will be educational; informative and will emphasize PDCA as an industry authority as it relates to a specific topic, trend, or issue. Quorum Productions will place PDCA's web address and phone number at the end of the 30-minute program or within the segment in which PDCA is featured. Program Distribution: The 30-minute program in which PDCA will be included will air a minimum of twenty (20) times through a combination of any or all of the following, WE (Women’s Entertainment), TLC (The Learning Channel) affiliates, network affiliates for ABC, NBC, CBS, FOX, UPN, cable affiliates, and cable networks in order to obtain a minimum potential reach of 80 million households. Program Promotions: PDCA will be included in the publicity campaign for the program including but not limited to the following: a press release to publicize the segment. The press release will be placed on the Quorum Productions Website (quorumproductions.tv) and also distributed to national magazines. PDCA will also be featured in at least two full-page, four-color Designing Spaces advertisements, including but not limited to PDCA’S Web address, Phone number, Logo, editorial, and a product image if appropriate. PDCA has undertaken the objective of promoting PDCA members, enhancing the image of painting and decorating contracting and distinguishing quality contractors from all others. We hope you agree this is yet another example of PDCA directly serving member interests. PDCA extends a debt of gratitude to Mike Connor, Tom Waldo, the crew of Bell Painting and Liz Werle. Sincerely, Brad Ghaster President Ghaster Paintings & Coatings |
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