A great paint job can make your retail store look beautiful and inviting. From the outside appearance to customers’ first impression when they enter your store, you want to set the mood and make customers feel comfortable doing business with you.
The right commercial painting contractors can make a big difference in how your retail store looks and the perceptions customers have about your business.
At Ghaster Painting & Coatings, we have been in the commercial painting business for more than 45 years. Along the way, we have learned a thing or two about the best practices for painting retail stores.
Here are some of the things you should take into consideration when it’s time to repaint.
Choose Top-Quality Paint
Exterior and interior paint for retail stores must be durable. Customers will touch it and bump up against it. You may put racks, furniture, or signs up against it. Choose commercial-grade paints that provide the long-lasting protection you need.
Cheaper paint will fade and wear faster. While you may save a few dollars up front, you will need to repaint much sooner. You do not want to repaint any more often than necessary.
The same applies to exterior paint. You need high-quality paint that will stand up to the harsh Arizona sun, wind, and occasional dust storms.
Pick Your Colors Carefully
There is a whole field of study regarding the psychology of color, the emotional feelings colors evoke, and even how it affects retail sales. Research shows that more than two-thirds of a customer’s first impression of your retail space is due to color.
Whatever colors you pick, you will live with them for a long time, so choose wisely. It can be exciting to go with a trendy design or the “hot color” of the moment, but ask yourself if it will stand the test of time with your customers. If you think there is a chance you will change your logo, branding, or color scheme in the near term, you will want to take that into account. Remember, it is a lot easier to change signage than it is to repaint.
In most cases, you will want to choose a primary color and an accent color for both interior and exterior. For exterior colors, you will also want to take into consideration any neighboring buildings and how your retail store will look next to them. Of course, depending on your location, you may also have restrictions on colors and finish.
Hire Experienced Commercial Painting Contractors
When you hire a commercial painting company with decades of experience in commercial and retail painting, you will see better results. Commercial painting contractors know what it takes to do the job right, the best techniques to properly apply paints and coatings, and the challenges of painting in retail environments.
When hiring a commercial painting company, here are some of the things that should be on your checklist. Painting crews should:
- Be fully trained on OSHA safety practices
- Have deep experience in commercial painting
- Pass a background check and drug test
- Be full team members, not subcontractors
When you hire a commercial painting contractor, you are trusting them with your store. You want to make sure you get the best possible company for the job.
Create a Realistic Schedule
Scheduling is always a concern. Downtime means the cash registers are not ringing, so you want to minimize it as much as possible without impacting the quality of the work.
Do you need to close for a day or two? Can painting crews work nights or overnights?
Many store owners underestimate how long the painting will take. Even if a paint job can be completed in a day, paint needs time to dry. Often, the prep work takes longer than the actual painting.
Work with your commercial painting company to discuss options, and be realistic about scheduling. Remember to build in lead time for any fixtures you need to move before and after painting.
Do Repairs in Advance
Inspect your property carefully in advance of painting and make any necessary repairs ahead of time. This can save time when it is time to paint. While your commercial painting company will handle basic scraping, sanding, caulking, and surface preparation, you may need to hire other contractors to do in-depth repairs.
When you do a site visit with prospective commercial painting contractors, discuss any concerns you have and get their opinion on what might need to be done. Experienced painters have dealt with all sorts of situations over the years and know what it takes to get the job done right.
Hire the Best Commercial Painting Company
When it is time to paint, hire the best commercial painting company, Ghaster Painting & Coatings. Check out our photo gallery of recent retail and commercial painting jobs to see projects we have completed.
Is it time to freshen up your retail store? Contact us at (602) 277-8541 to discuss your commercial painting needs, or request a bid online.
